Exploring the lived experiences of social media influencers in shaping halal consumer behavior through digital engagement

In the age of digital transformation, social media has emerged as a powerful platform influencing consumer behavior across various sectors, including the halal industry. This study aims to explore how social media influencers shape halal consumer behavior through digital engagement, focusing on the...

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Bibliographic Details

Main Authors:	Razali, Mohammad Radfiq, Samori, Zakiah
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA (UiTM), Malaysia 2025
Subjects:	The practice of Islam. Islam and work Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/131729/1/131729.pdf https://ir.uitm.edu.my/id/eprint/131729/ https://journal.uitm.edu.my/OJS/index.php/JHSMR/
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