Exploring the lived experiences of social media influencers in shaping halal consumer behavior through digital engagement
In the age of digital transformation, social media has emerged as a powerful platform influencing consumer behavior across various sectors, including the halal industry. This study aims to explore how social media influencers shape halal consumer behavior through digital engagement, focusing on the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA (UiTM), Malaysia
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/131729/1/131729.pdf https://ir.uitm.edu.my/id/eprint/131729/ https://journal.uitm.edu.my/OJS/index.php/JHSMR/ |
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