Examining the effect of social media content types on engagement behaviour among youth
In the context of the contemporary global business environment, the role of social media has increased drastically especially among youth who have been shown to spend a great deal of time on social media. The purpose of this study is to explore the effect of the elements in social media contents (in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Research and Innovation Division, Universiti Teknologi MARA (UiTM) Selangor
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/130503/1/130503.pdf https://ir.uitm.edu.my/id/eprint/130503/ |
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