Negative past experience, image incongruence, corporate wrongdoing and brand forgiveness among islamic banking customers

Research on the relationship between brand transgression and brand forgiveness is notably limited, especially in the context of Southeast Asian customers. Therefore, this study aims to contribute insights to existing literature by examining how brand transgression, represented by negative past exper...

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Bibliographic Details

Main Authors:	Abd Rashid, Muhammad Hafiz, Muhamat, Amirul Afif, Hamzah, Muhammad Iskandar, Mansor, Aida Azlina
Format:	Article
Language:	en
Published:	2025
Subjects:	Physical optics Photoelectronic devices (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/130502/1/130502.pdf https://ir.uitm.edu.my/id/eprint/130502/
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