Negative past experience, image incongruence, corporate wrongdoing and brand forgiveness among islamic banking customers
Research on the relationship between brand transgression and brand forgiveness is notably limited, especially in the context of Southeast Asian customers. Therefore, this study aims to contribute insights to existing literature by examining how brand transgression, represented by negative past exper...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/130502/1/130502.pdf https://ir.uitm.edu.my/id/eprint/130502/ |
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