Rebranding of street markets: a design driven approach

The street market, including the night and farmers’ market, is considered as a less formalized economic activity that operates as part of the coping strategies in communities caught by the domestic response to changes in the global economy. While it is considered as the bottom of the retail pyramid,...

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Bibliographic Details

Main Authors:	Rochin Demong, Nur Atiqah, Kassim, Erne Suzila, Mohamad Yunus, Noorain, Shahrom, Melissa, Abdul Kader Jailani, Sri Fatiany
Format:	Article
Language:	en
Published:	Research and Innovation Division, Universiti Teknologi MARA (UiTM) Selangor 2025
Subjects:	General works, treatises, and textbooks Gastronomy, pleasures of the table, dining, etc.
Online Access:	https://ir.uitm.edu.my/id/eprint/130497/1/130497.pdf https://ir.uitm.edu.my/id/eprint/130497/
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