Whether you like it or not, brand matters
Why are people paying so much for a brand, that sometimes they couldn't afford themselves? A mere example could be aiming for a certain product by end of every month every time salary hits. Are people pleasing themselves or others? A question till date, has no specific answer but from years in...
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| Main Authors: | , |
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| Format: | Monograph |
| Language: | en |
| Published: |
Fakulti Pengurusan Perniagaan, UiTM Terengganu
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/129834/1/129834.pdf https://ir.uitm.edu.my/id/eprint/129834/ https://fliphtml5.com/bookcase/cjrho/ |
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| Summary: | Why are people paying so much for a brand, that sometimes they couldn't afford themselves? A mere example could be aiming for a certain product by end of every month every time salary hits. Are people pleasing themselves or others? A question till date, has no specific answer but from years in the media industry, dealing on a day-to-day basis with fast forward fashion. Carrying a brand does provide social acceptance and lets a person fit in a group that they desire. As we all know, everyone wants to be accepted whether at school, work, or social circles. The greater the brand, the broader social acceptance is. |
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