Whether you like it or not, brand matters

Why are people paying so much for a brand, that sometimes they couldn't afford themselves? A mere example could be aiming for a certain product by end of every month every time salary hits. Are people pleasing themselves or others? A question till date, has no specific answer but from years in...

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Bibliographic Details
Main Authors: Zazli, Nurul Zakiah, Mohamad Azmin, Nur Azwani
Format: Monograph
Language:en
Published: Fakulti Pengurusan Perniagaan, UiTM Terengganu 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/129834/1/129834.pdf
https://ir.uitm.edu.my/id/eprint/129834/
https://fliphtml5.com/bookcase/cjrho/
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