How attitude, perceived savings, price discount affect, perceived food quality shapes purchase intentions of Menu Rahmah
Malaysians are still dealing with the COVID-19 pandemic’s aftermath, despite its recovery. Compounded by the slowdown in the economy, many Malaysians are struggling to afford even the most basic meals. The Malaysian government has introduced Menu Rahmah, a pricediscounted meal option, as a response...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
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Universiti Teknologi Mara Selangor
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/129159/1/129159.pdf https://doi.org/10.24191/abrij.v11i2.5214 https://ir.uitm.edu.my/id/eprint/129159/ https://journal.uitm.edu.my/ojs/index.php/Abrij |
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