Developing a creative framework on the roles and effects of product placement in Malaysia’s social media landscape
Product placement has become a popular marketing strategy in Malaysia due to the quick rise of creator-led media on social media sites like Facebook, YouTube, Instagram, and TikTok. Research on how these placements work across many channels, how Malaysian viewers view authenticity and disclosure, an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
College of Creative Arts
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/129022/1/129022.pdf https://ir.uitm.edu.my/id/eprint/129022/ https://journal.uitm.edu.my/ojs/index.php/JCA/ |
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