Dining modes, satisfaction, and loyalty: evidence from Kuala Lumpur’s hybrid restaurants
Hybrid dining models that integrate on-premise and off-premise services are increasingly shaping the restaurant industry in Kuala Lumpur. This study explores how on-premise attributes such as ambience, service quality, and menu variety, along with off-premise attributes including delivery speed, pac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/128318/1/128318.pdf https://ir.uitm.edu.my/id/eprint/128318/ https://www.jthca.org/ |
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