Shaping consumer intention in emerging markets: the role of personality traits in foreign product preference

This study examines what drives consumers in an emerging market to choose foreign hygiene products, using the Theory of Planned Behaviour (TPB) as its foundation. It focuses on two key influences, social norms and perceived behavioural control and explores whether personality traits play a mediating...

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Bibliographic Details

Main Authors:	Ariffin, Nurul Azrin, Mohd Daud, Norzaidi, Jamaludin, Nor Lelawati
Format:	Article
Language:	en
Published:	Faculty of Business and Management 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/128215/1/128215.pdf https://ir.uitm.edu.my/id/eprint/128215/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index
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