Exploring market challenges and entrepreneurial opportunities in plus-size women’s fashion in Malaysia

This study investigates the challenges faced by plus-size women in Malaysia’s ready-to-wear fashion industry, with a focus on issues of fit, accessibility, affordability and representation. Using a qualitative approach, insights were gathered from 34 Malaysian women aged 18 to 50 through open-ended...

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Bibliographic Details

Main Authors:	Haslin, Nur Syafiqah Suhaili, Ahmad, Hasma
Format:	Article
Language:	en
Published:	Faculty of Business and Management 2025
Subjects:	Leadership in women. Women executives Dressmaking and women's tailoring. Fashion
Online Access:	https://ir.uitm.edu.my/id/eprint/128208/1/128208.pdf https://ir.uitm.edu.my/id/eprint/128208/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index
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