Exploring market challenges and entrepreneurial opportunities in plus-size women’s fashion in Malaysia
This study investigates the challenges faced by plus-size women in Malaysia’s ready-to-wear fashion industry, with a focus on issues of fit, accessibility, affordability and representation. Using a qualitative approach, insights were gathered from 34 Malaysian women aged 18 to 50 through open-ended...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Business and Management
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/128208/1/128208.pdf https://ir.uitm.edu.my/id/eprint/128208/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index |
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