Understanding cross-cultural variations in organic food purchasing within retail context: a motivations-barriers framework

The global organic food market has expanded rapidly, surpassing USD 200 billion in 2023, yet adoption rates remain uneven across cultural contexts. While consumer motivations such as health consciousness, environmental concern, and ethical values drive demand, barriers including price sensitivity an...

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Bibliographic Details

Main Authors:	Hussin, Harniyati, Nasni Naseri, Roszi Naszariah, Shariff, Sharina, Abdul Rashid, Intan Maizura
Format:	Article
Language:	en
Published:	Faculty of Art and Design 2025
Subjects:	Cross-cultural studies Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/128026/1/128026.pdf https://ir.uitm.edu.my/id/eprint/128026/ https://journal.uitm.edu.my/ojs/index.php/IJAD
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