Animating heritage: the Sidek family in roles in cultural branding and retail engagement

The Sidek family legacy in Malaysian badminton has transcended sports, evolving into a powerful cultural brand through its animated series, Anak-anak Sidek. This study explores how the visual narrative of the Sidek brothers, rooted in perseverance, discipline, and national pride has been leveraged t...

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Bibliographic Details

Main Authors:	Mohd Radzol, Aifa Rozaini, Ibrahim, Norshamsiah, Hassan, Suchi, Che Shalifullizam, Ida Fatihah
Format:	Article
Language:	en
Published:	Faculty of Art and Design 2025
Subjects:	Ethnology. Social and cultural anthropology Branding (Marketing) Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/128023/1/128023.pdf https://ir.uitm.edu.my/id/eprint/128023/ https://journal.uitm.edu.my/ojs/index.php/IJAD
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