Social marketing & public behavior

Many would associate Social Marketing as Social Media because they both carry the same acronym; SM. However, social marketing and social media are two different disciplines that remarkably need each others' assistance; social marketing as the content provider whilst social media provide platfor...

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Bibliographic Details

Main Author:	Abd Ghani, Azian
Format:	Monograph
Language:	en
Published:	Fakulti Pengurusan Perniagaan, UiTM Terengganu 2022
Subjects:	Terengganu
Online Access:	https://ir.uitm.edu.my/id/eprint/127560/1/127560.pdf https://ir.uitm.edu.my/id/eprint/127560/
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