Social marketing & public behavior
Many would associate Social Marketing as Social Media because they both carry the same acronym; SM. However, social marketing and social media are two different disciplines that remarkably need each others' assistance; social marketing as the content provider whilst social media provide platfor...
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| Main Author: | |
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| Format: | Monograph |
| Language: | en |
| Published: |
Fakulti Pengurusan Perniagaan, UiTM Terengganu
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/127560/1/127560.pdf https://ir.uitm.edu.my/id/eprint/127560/ |
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