Gaya trending bisnes menjadi

Kajian ini menganalisis faktor-faktor kritikal yang mendorong fenomena "tular" (viral) dalam industri fesyen di Malaysia, terutamanya dipacu oleh kuasa media sosial. Penemuan menunjukkan bahawa kejayaan jenama fesyen tempatan dalam era digital bergantung kepada sinergi antara strategi pema...

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Bibliographic Details

Main Authors:	Saleh, Maarof, Ibrahim, Mohammad Shafirul Riza, Baharudin, Anis Nadiah
Format:	Article
Language:	en
Published:	Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2025
Subjects:	Special industries and trades General works. History. Including biography Social aspects. Social marketing Branding (Marketing) Telemarketing. Internet marketing Dressmaking and women's tailoring. Fashion
Online Access:	https://ir.uitm.edu.my/id/eprint/127543/1/127543.pdf https://ir.uitm.edu.my/id/eprint/127543/
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