Factors affecting the purchase of local beverage product

This study was carried out to measure the extent to which product promotion through advertising by Small and Medium Industries (SMIs) influences consumer purchasing decisions. The study focuses specifically on promotion through advertising for SMI products. The outcomes of this research are essentia...

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Bibliographic Details

Main Authors:	Mohammad, Noorita, Setapa, Mariam, Rahman, Khairunnisa
Format:	Research Reports
Language:	en
Published:	Institut Pengurusan Penyelidikan 2012
Subjects:	Malaysia Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/127384/1/127384.pdf https://ir.uitm.edu.my/id/eprint/127384/
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