Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah
This study explores the factors influencing halal food purchasing decisions among undergraduates at Universiti Teknologi MARA Perak Branch, Tapah Campus. With the rising demand for halal products among Muslim consumers, understanding these drivers is vital for business and policy makers. The study e...
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| Language: | en |
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UiTM Cawangan Perlis
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/127366/1/127366.pdf https://doi.org/10.24191/jcrinn.v10i2.543 https://ir.uitm.edu.my/id/eprint/127366/ https://jcrinn.com/index.php/jcrinn |
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| author | Zulkifli, Ilya Zulaikha Jamian, Nurul Husna Abdul Razak, Samsiah Ahmad Ridzuan, Ahmad Nur Azam |
| author_facet | Zulkifli, Ilya Zulaikha Jamian, Nurul Husna Abdul Razak, Samsiah Ahmad Ridzuan, Ahmad Nur Azam |
| author_sort | Zulkifli, Ilya Zulaikha |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study explores the factors influencing halal food purchasing decisions among undergraduates at Universiti Teknologi MARA Perak Branch, Tapah Campus. With the rising demand for halal products among Muslim consumers, understanding these drivers is vital for business and policy makers. The study examines the roles of religiosity, knowledge, perception, awareness, attitude, and branding and promotion in shaping student’s purchasing decisions. A quantitative research design was employed, utilizing a structured questionnaire distributed to conveniently selected 104 undergraduates from various programs. The study focused on six determinants such as Religiosity, Knowledge, Perception, Awareness, Attitude, and Brand and Promotion Influence. Meanwhile, the dependent variable is Halal Food Purchasing Decision. Multiple Linear Regression analysis was conducted using IBM SPSS version 23. The results revealed that three determinants such as religiosity, awareness, and attitude significantly influence halal food purchasing decisions as p-value less than 0.05. Specifically, religiosity (B = 0.177) and attitude (B = 0.332) showed a positive effect , while awareness had a negative effect (B = - 0.114). This study provides valuable insights for food manufacturers, marketers, and university administrators aiming to align strategies with young Muslim consumer’s needs. It also highlights the importance of educational initiatives in enhancing halal knowledge and awareness. Future research could expand the scope by conducting comparative studies across different campuses or student demographics. |
| format | Article |
| id | my.uitm.ir-127366 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2025 |
| publisher | UiTM Cawangan Perlis |
| record_format | eprints |
| spelling | my.uitm.ir-1273662026-03-12T03:37:25Z https://ir.uitm.edu.my/id/eprint/127366/ Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah jcrinn Zulkifli, Ilya Zulaikha Jamian, Nurul Husna Abdul Razak, Samsiah Ahmad Ridzuan, Ahmad Nur Azam Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study explores the factors influencing halal food purchasing decisions among undergraduates at Universiti Teknologi MARA Perak Branch, Tapah Campus. With the rising demand for halal products among Muslim consumers, understanding these drivers is vital for business and policy makers. The study examines the roles of religiosity, knowledge, perception, awareness, attitude, and branding and promotion in shaping student’s purchasing decisions. A quantitative research design was employed, utilizing a structured questionnaire distributed to conveniently selected 104 undergraduates from various programs. The study focused on six determinants such as Religiosity, Knowledge, Perception, Awareness, Attitude, and Brand and Promotion Influence. Meanwhile, the dependent variable is Halal Food Purchasing Decision. Multiple Linear Regression analysis was conducted using IBM SPSS version 23. The results revealed that three determinants such as religiosity, awareness, and attitude significantly influence halal food purchasing decisions as p-value less than 0.05. Specifically, religiosity (B = 0.177) and attitude (B = 0.332) showed a positive effect , while awareness had a negative effect (B = - 0.114). This study provides valuable insights for food manufacturers, marketers, and university administrators aiming to align strategies with young Muslim consumer’s needs. It also highlights the importance of educational initiatives in enhancing halal knowledge and awareness. Future research could expand the scope by conducting comparative studies across different campuses or student demographics. UiTM Cawangan Perlis 2025 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/127366/1/127366.pdf Zulkifli, Ilya Zulaikha and Jamian, Nurul Husna and Abdul Razak, Samsiah and Ahmad Ridzuan, Ahmad Nur Azam (2025) Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah. (2025) Journal of Computing Research and Innovation (JCRINN) <https://ir.uitm.edu.my/view/publication/Journal_of_Computing_Research_and_Innovation_=28JCRINN=29.html>, 10 (2): 9. pp. 111-118. ISSN 2600-8793 https://jcrinn.com/index.php/jcrinn https://doi.org/10.24191/jcrinn.v10i2.543 https://doi.org/10.24191/jcrinn.v10i2.543 |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Zulkifli, Ilya Zulaikha Jamian, Nurul Husna Abdul Razak, Samsiah Ahmad Ridzuan, Ahmad Nur Azam Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah |
| title | Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah |
| title_full | Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah |
| title_fullStr | Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah |
| title_full_unstemmed | Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah |
| title_short | Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah |
| title_sort | determinants of halal food purchasing decisions among undergraduates at uitm tapah |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/127366/1/127366.pdf https://doi.org/10.24191/jcrinn.v10i2.543 https://ir.uitm.edu.my/id/eprint/127366/ https://jcrinn.com/index.php/jcrinn https://doi.org/10.24191/jcrinn.v10i2.543 |
| url_provider | http://ir.uitm.edu.my/ |