Determinants of halal food purchasing decisions among undergraduates at UiTM Tapah

This study explores the factors influencing halal food purchasing decisions among undergraduates at Universiti Teknologi MARA Perak Branch, Tapah Campus. With the rising demand for halal products among Muslim consumers, understanding these drivers is vital for business and policy makers. The study e...

Full description

Bibliographic Details

Main Authors:	Zulkifli, Ilya Zulaikha, Jamian, Nurul Husna, Abdul Razak, Samsiah, Ahmad Ridzuan, Ahmad Nur Azam
Format:	Article
Language:	en
Published:	UiTM Cawangan Perlis 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/127366/1/127366.pdf https://doi.org/10.24191/jcrinn.v10i2.543 https://ir.uitm.edu.my/id/eprint/127366/ https://jcrinn.com/index.php/jcrinn
Tags:	Add Tag No Tags, Be the first to tag this record!