Evaluating students’ bread preferences in UiTM Perlis: an application of the fuzzy analytical hierarchy process

Nowadays, the food industry has expanded significantly, attracting many investors to invest in this business. Among these, the popularity of bread has been increasing, and many brands are available in the market. Bread has become a popular alternative food, especially among students, as it is conven...

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Bibliographic Details

Main Authors:	Abd Aziz, Khairu Azlan, Wan Daud, Wan Suhana, Mohd Idris, Mohd Fazril Izhar, Kamal Azman, Nur Aqilah, Saian, Rizauddin
Format:	Article
Language:	en
Published:	UiTM Cawangan Perlis 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Fuzzy logic
Online Access:	https://ir.uitm.edu.my/id/eprint/127343/1/127343.pdf https://doi.org/10.24191/jcrinn.v10i2.519 https://ir.uitm.edu.my/id/eprint/127343/ https://jcrinn.com/index.php/jcrinn
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