Level of acquisition of consumer goods: a rasch analysis
Marketing research indicates that consumers acquire consumer goods in a pattern. One method of investigating this pattern is Guttman scaling; however, it is too restrictive as it excludes responses that do not follow the Guttman pattern. On the other hand, the Rasch model accepts all patterns of res...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
Institut Pengurusan Penyelidikan, Pembangunan & Pengkomersilan
2005
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/127286/4/127286.pdf https://ir.uitm.edu.my/id/eprint/127286/ |
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