Forecasting international tourist arrivals in Malaysia using holt-winters model

Malaysia's tourism sector has been significantly impacted by the COVID-19 pandemic, especially in terms of foreign visitor arrivals. The aim of this research is to forecast the future number of international tourist arrivals using the Holt-Winters additive method. Additionally, this study analy...

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Bibliographic Details
Main Authors: Ismail, Fauziah, Sha’ari, Nur’ Aina, Mohd Zuhairi, Amla Ilyana, Norshahidi, Nur Dalila, Wan Husin, Wan Zakiyatussariroh
Format: Article
Language:en
Published: GADING Journal for the Social Sciences 2025
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Online Access:https://ir.uitm.edu.my/id/eprint/127167/1/127167.pdf
https://ir.uitm.edu.my/id/eprint/127167/
https://gadingssuitm.com/index.php/gadingss/article/view/589/487
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