Adoption of digital marketing among Bumiputera agropreneurs in Malaysia: the role of social influence, economic factors, convenience and facilitating conditions

Digital marketing promotes a seller's platform through digital technologies like websites, social media platforms, or mobile shopping apps. Marketers have increasingly adopted digital marketing to reach customers. In addition, the government also encourages business owners to incorporate digita...

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Main Authors:	Ahmad, Zulaiha, Tening Pahang, Josephine, Ya, Syazwani, Ibrahim, Ima Ilyani, Azizan, Farah Lina, Muhamat Anuar, Nur Assyura Zahirah
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2025
Subjects:	Marketing Telemarketing. Internet marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/126891/1/126891.pdf https://ir.uitm.edu.my/id/eprint/126891/ https://journal.uitm.edu.my/ojs/index.php/JI
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