Binge-watching addiction on Over-the-Top (OTT) and its impact on academic performance among undergraduate students

The rise of video-on-demand in the streaming industry has contributed to binge-watching. Binge-watching can be defined as viewing two or more episodes of a series consecutively. The scenario of binge-watching has definite benefits and disadvantages for viewers. Binge-watching, due to its highly imme...

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Bibliographic Details

Main Authors:	Abdul Latiff, Dzaa Imma, Salleh @ Abdul Latif, Ahmad Syakir Salman, Megat Zambri, Wan Anis Aqilah, Kamal, Suhaila, Abu Bakar, Muhammad Nabihan
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Negeri Sembilan 2025
Subjects:	Academies and learned societies (General) Social values
Online Access:	https://ir.uitm.edu.my/id/eprint/126487/1/126487.pdf https://ir.uitm.edu.my/id/eprint/126487/ https://journal.uitm.edu.my/ojs/index.php/JOA
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