Dr Voon's ServEx Scale wins gold medal
ServEx Scale, a multi-item measurement tool, is used to diagnose the service excellence orientation of a service organisation as perceived by both the customers and employees via surveys. It consists of six components which outline the various critical requirements for service organizations to achie...
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| Main Authors: | , , , , , |
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| Format: | Monograph |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Sarawak
2007
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/126221/1/126221.pdf https://ir.uitm.edu.my/id/eprint/126221/ |
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