Factors that influencing customer awareness toward Malaysian National News Agency (BERNAMA) mobile newsroom in the service industry

The purpose of this study is to study customer awareness toward Malaysian National News Agency (BERNAMA) Mobile Newsroom in the service industry. A questionnaire was developed and distributed to Felda Marketing Services Sdn Bhd, Kuala Lumpur. Data collected from 100 respondents were used to test the...

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Bibliographic Details

Main Authors:	Ismail, Kamil Hakim, Mansor, Laila Suhana
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Journalism. The periodical press, etc. Press Mass media and peace
Online Access:	https://ir.uitm.edu.my/id/eprint/125874/1/125874.pdf https://ir.uitm.edu.my/id/eprint/125874/
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