Factors affecting purchase intention among undergraduate student on mobile shopping websites

The purpose of this study was to determine the factors affecting purchase intention among undergraduate student on mobile shopping websites. The variable consists of quality of service, security and privacy policies, satisfaction and trust. The finding showed that quality of service, security and pr...

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Bibliographic Details

Main Author:	Badrul Hisham, Farah Nadhirah
Format:	Student Project
Language:	en
Published:	2020
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Higher Education
Online Access:	https://ir.uitm.edu.my/id/eprint/125677/1/125677.pdf https://ir.uitm.edu.my/id/eprint/125677/
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