A case study of animated book covers for promoting publishers in Malaysia
The evolution of new technology is changing the consumer perspective of Malaysia’s audience, including the book industry. More digital bookstores are popping up, while physical stores are declining as preferences change along with the evolution of technology. This study examines the components used...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perak
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/125273/1/125273.pdf https://doi.org/10.24191/idealogy.v10i2.719 https://ir.uitm.edu.my/id/eprint/125273/ https://idealogyjournal.com/ |
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