Emote, buy, enjoy: mapping the intensity of emotions for virtual skins with Plutchik's Wheel

The abstract (approximately 150 to 250 words) should briefly describe the background, methods, results and conclusions of your research. It should be written in a single paragraph using single line spacing, Virtual skin significantly influences players' engagement and purchasing decisions in th...

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Bibliographic Details
Main Authors: Mohd Razali, Noraziah, Harun, Azahar, Michael, Valerie, Hishamuddin, Nurul Amy Azura, Ayob, Mohd Asraf
Format: Article
Language:en
Published: Universiti Teknologi MARA, Perak 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/125258/1/125258.pdf
https://doi.org/10.24191/idealogy.v10i2.869
https://ir.uitm.edu.my/id/eprint/125258/
https://idealogyjournal.com/
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