Exploring the usage of visual effect in advertisement for awareness campaigns

This study exploring the use of visual effects (VFX) in awareness campaign advertisements through a content analysis approach. In today’s visually driven media environment, awareness campaigns increasingly rely on visual storytelling to convey critical messages effectively. On the other hand, nothin...

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Bibliographic Details

Main Authors:	Mazlan, Aniq Anas, Mohd Lazim, Nur Aniza, Che Din, Sharkawi
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perak 2025
Subjects:	Computer art. Digital art Special subjects of art
Online Access:	https://ir.uitm.edu.my/id/eprint/125218/1/125218.pdf https://doi.org/10.24191/idealogy.v10i2.840 https://ir.uitm.edu.my/id/eprint/125218/ https://idealogyjournal.com/
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