Design morphology in brand logo development: a case study of Gao Cheng Palace Noodle

This study explores the role of design morphology in innovating brand logo design, with a focus on "Gao Cheng Palace Noodle" as a cultural case study. Using the principles of "form" and "state" within design morphology, the research applies morphological analysis to dec...

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Bibliographic Details

Main Authors:	Ping, Liu, Abdul Aziz, Mohd Nasiruddin, Ismail, Issarezal
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perak 2025
Subjects:	Logography Commercial art. Advertising art
Online Access:	https://ir.uitm.edu.my/id/eprint/124800/1/124800.pdf https://doi.org/10.24191/idealogy.v10i2.791 https://ir.uitm.edu.my/id/eprint/124800/ https://idealogyjournal.com/
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