Design morphology in brand logo development: a case study of Gao Cheng Palace Noodle
This study explores the role of design morphology in innovating brand logo design, with a focus on "Gao Cheng Palace Noodle" as a cultural case study. Using the principles of "form" and "state" within design morphology, the research applies morphological analysis to dec...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perak
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/124800/1/124800.pdf https://doi.org/10.24191/idealogy.v10i2.791 https://ir.uitm.edu.my/id/eprint/124800/ https://idealogyjournal.com/ |
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