The Stratup: a real business simulation approach

Traditional Strategic Management subject primarily relies on theoretical assessments, such as business proposals and case studies, which often lack real-world applicability. To enhance experiential learning, this study introduces The StratUp: A Real Business Simulation Approach where students concep...

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Bibliographic Details

Main Authors:	Che Hassan, Anita, Ahmad, Junaidah Hanim, Wan Mohamad Noor, Wan Nurul Basirah, Zainal Ariffin, Muhaniza, Nik Wil, Nor Jaslina, Wan Fauzi, Wan Noor Asmuni
Format:	Article
Language:	en
Published:	Faculty of Accountancy, Universiti Teknologi MARA (UiTM) Cawangan Kelantan 2025
Subjects:	Strategic alliances. Business networks Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/124740/1/124740.pdf https://ir.uitm.edu.my/id/eprint/124740/
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