Todays young adult buying behaviour: the practical effect from social influencers

Recently, Social media has been a trending topic which are frequently discussed by the researchers. People love to use social media frequently for acquiring gratification and satisfaction in their daily life. Influencer marketing has evolved into one of the most effective techniques for reaching out...

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Main Authors:	Ayob, Nor Azira, Aziz, Mohd Amar, Ayob, Noor Hadzlida, Kamarudin, Nurul Aqilah, Mohd Zaidi, Muhammad Zarul, Aziz, Nur Amalina, Mustapha, Siti Zulaikha
Format:	Article
Language:	en
Published:	Faculty of Administrative Science and Policy Studies 2024
Subjects:	Social psychology
Online Access:	https://ir.uitm.edu.my/id/eprint/124699/1/124699.pdf https://ir.uitm.edu.my/id/eprint/124699/ https://journal.uitm.edu.my/ojs/index.php/JAS
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