Social media and political engagement: a study of Malaysian youth in the 15th general election

This study explores the impact of social media on political engagement among youth in Selangor. Utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, the study investigates how performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic...

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Bibliographic Details
Main Authors: Yahaya, Fatimah Yazmin, Adnan, Wardatul Hayat, Hassan, Mohd. Sufiean
Format: Article
Language:en
Published: Faculty of Communication & Media Studies 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/124132/1/124132.pdf
https://ir.uitm.edu.my/id/eprint/124132/
https://journal.uitm.edu.my/ojs/index.php/e-JOMS/index
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