Artificial Intelligence: igniting creativity in comms & media

Artificial Intelligence (AI) evolves from pure code into a powerful creative partner in the world of communication and media. In Mass Communication, AI merges technology with human creativity, enabling new forms of storytelling and collaboration. In journalism, AI tools generate real-time, data-driv...

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Bibliographic Details

Main Authors:	Ramlan, Muhammad Azril Izuan, Ab Rashid, Faridah Hanem
Format:	Monograph
Language:	en
Published:	Universiti Teknologi MARA, Negeri Sembilan 2025
Subjects:	Communication. Mass media Machine learning
Online Access:	https://ir.uitm.edu.my/id/eprint/124121/1/124121.pdf https://ir.uitm.edu.my/id/eprint/124121/
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