Beyond influencers: exploring new promotional strategies of luxury fashion brands

Over the past nine years, Chiara Ferragni has emerged as one of the most prominent influencers on the global stage, collaborating with numerous internationally renowned fashion brands to promote and endorse their products. However, since December 2023, her reputation has been significantly tarnished...

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Bibliographic Details

Main Authors:	Catarinella, Piermauro, Kram, Suhardi, Colombo, Omar, Husain, Muhammad Alhakeem
Format:	Article
Language:	en
Published:	Faculty of Art and Design 2025
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/123453/1/123453.pdf https://ir.uitm.edu.my/id/eprint/123453/ https://journal.uitm.edu.my/ojs/index.php/IJAD
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