Factors influencing purchase intentions for glass products with Chinese cultural elements

Glass products featuring Chinese cultural elements are mainly found in collections, exhibitions, and educational institutions. However, their sale as everyday necessities is less common. Research on these products, especially regarding perceived benefits and purchase intentions, remains limited. Thi...

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Bibliographic Details

Main Authors:	Qingfeng, Liu, Wan Omar, Wan Noor Faaizah, Ahmad, Masitah
Format:	Article
Language:	en
Published:	Faculty of Art and Design 2025
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/123442/1/123442.pdf https://ir.uitm.edu.my/id/eprint/123442/ https://journal.uitm.edu.my/ojs/index.php/IJAD
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