Electronic customer relationship management system for event management industry "How an e-CRM system can be used in the sales process"
This study examines the needs of Electronic Customer Relationship Management system in the Event Management industry. There are a lot of Event Management agencies in Malaysia offering event management service to individual or organization who wants to held but these agencies are not popular because...
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| Format: | Thesis |
| Language: | en |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/123094/1/123094.PDF https://ir.uitm.edu.my/id/eprint/123094/ |
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