Analytical framework for predicting online purchasing behavior in Malaysia using a machine learning approach
In the fast-changing world of digital commerce, predicting online purchasing behavior is essential for improving e-commerce strategies. This study presents a post-pandemic machine learning-based analytical framework specifically designed for Malaysia’s ecommerce market. The framework addresses a gap...
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| Format: | Thesis |
| Language: | en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/122927/1/122927.pdf https://ir.uitm.edu.my/id/eprint/122927/ |
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