From viral videos to virtual sales: understanding TikTok Shop

TikTok Shop is an e-commerce platform integrated into TikTok Shop is an innovative social commerce feature and integrated into the popular social media app TikTok. It allows users to discover and purchase products directly through the app, enhancing the social commerce experience by blending enterta...

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Bibliographic Details

Main Authors:	Amirrudin, Faizatul Akmam, Ahmad Jamil, Norina
Format:	Monograph
Language:	en
Published:	Universiti Teknologi MARA, Terengganu 2024
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/122123/1/122123.pdf https://ir.uitm.edu.my/id/eprint/122123/
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