From viral videos to virtual sales: understanding TikTok Shop
TikTok Shop is an e-commerce platform integrated into TikTok Shop is an innovative social commerce feature and integrated into the popular social media app TikTok. It allows users to discover and purchase products directly through the app, enhancing the social commerce experience by blending enterta...
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| Main Authors: | , |
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| Format: | Monograph |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Terengganu
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/122123/1/122123.pdf https://ir.uitm.edu.my/id/eprint/122123/ |
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