The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia
The changing lifestyles of consumers are altering the way they shop and the kinds of experiences they seek when shopping. In particular, the increasing significance of e-commerce and the advancement of internet technology have a direct and fast impact in the multiplicity of goods offerings, designs...
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| Format: | Thesis |
| Language: | en |
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2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/121510/1/121510.pdf https://ir.uitm.edu.my/id/eprint/121510/ |
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