Behavioural intention determinants of business takaful adoption among microenterprises
The research explores the factors that affect microenterprises' decision to participate in business Takaful using the Theory of Planned Behaviour framework (TPB). Individual behaviour mostly stems from three critical constructs according to the TPB theory, which include attitudes (ATT), subject...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
UiTM Cawangan Johor
2025
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/121257/1/121257.pdf https://ir.uitm.edu.my/id/eprint/121257/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|