Designing and validating the study on the influence of social media influencers scale
As the influence of influencers continues to expand, influencer marketing has become one of the mainstream sales methods in China. As a communication bridge between influencers and consumers, social media promotes the development of e-commerce and shortens the distance between audiences and influenc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/120913/1/120913.pdf https://ir.uitm.edu.my/id/eprint/120913/ https://voa.uitm.edu.my/v1/ |
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