The collision of tradition and modernity: interpreting the cultural characteristics of chinese animated public service announcements

The contemporary presentation and interpretation of traditional culture is an issue that requires continuous exploration and practice. This paper explores the mingling and collision of tradition and modernity in Chinese animated Public Service Announcements (PSAs), as well as the relationship betwee...

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Bibliographic Details
Main Authors: Li, YiXuan, Harun, Azahar, Rao, DongYu
Format: Article
Language:en
Published: Universiti Teknologi MARA, Kedah 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/120862/1/120862.pdf
https://ir.uitm.edu.my/id/eprint/120862/
https://voa.uitm.edu.my/v1/
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