An evaluation of the distribution channel of nnf utama (m) sdn bhd

The emergence of internet enabled distribution channels has created both opportunities for and challenges to hotel's revenue management practices (Sun M.Choi & Kimes. E, 2002). Industries go through transformation with the introduction of new technology (Kostreva, 1990) as seen in the case...

Full description

Bibliographic Details

Main Authors:	Isa, Nina Farisha, Mohd Yusoff, Norhayati, Ngelambong, Anderson
Format:	Research Reports
Language:	en
Published:	2011
Subjects:	Small and medium-sized business. History Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/120628/1/120628.PDF https://ir.uitm.edu.my/id/eprint/120628/
Tags:	Add Tag No Tags, Be the first to tag this record!